Though blogs should be the backbone of your content marketing, there are advantages to using outside platforms to reach a new audience.
Consider SlideShare. Because content marketing has become highly visual in the last few years, many smart brands such as HubSpot and Twilio are creating amazing slideshow content to generate leads. But some marketers may be unsure about how to maximize their presence on SlideShare.
As someone who has scored presence on the home page numerous times and sent thousands of visitors to my sites and my clients’ sites from the platform, I wanted to reveal 10 tactics for getting the best return from your content on SlideShare.
1. Appeal to SlideShare’s professional user base.