10 outstanding social media tools for your nonprofit

Juggling online accounts can be wearying and mind-numbing. Help is available, though, to help budget-minded communicators engage with the public and respond to their target audiences.


Does trying to manage all your social media accounts feel like running on a hamster wheel?

You’re not alone—nor are you without help.

Try these 10 social media scheduling and management tools to optimize your workflow and save time:

1. Hootsuite

Hootsuite is one of the most popular and widely used social media management tools, due to its ease of use, accessible pricing and variety of features.

Key features: Hootsuite allows you to manage your presence from all major social networks from one dashboard. It also offers integrations with several other platforms. Hootsuite enables you to schedule up to 350 social media posts at once. You can also schedule Instagram posts, including re-grams.

Add the Hootsuite button into your browser, so you can schedule a tweet, Facebook post or LinkedIn post with one click.

Pricing: Free for one individual user and three social media profiles. Paid plans are available if you want to add team members or profiles. Hootsuite offers 50 percent off all its plans for nonprofits.

2. Buffer

Buffer is a wildly popular social media scheduling tool. Buffer’s blog is also chock-full of helpful tips and tactics.

Key features: You can schedule posts on all major social media networks, access analytics and reports, and use the browser extension to quickly and easily add content to your queue.

You can schedule retweets that look great and pull in the original photo. Buffer integrates with Twitter, and you can spread scheduled retweets throughout the day or week.

Pricing: Free for one individual user per network on the Individual plan. Note that Pinterest is not included in the free plan. Like Hootsuite, paid plans are available if you choose to add team members or profiles. Buffer offers 50 percent off all its plans for nonprofits.

3. Later

If you are a heavy Instagram user and you want to build your community and engagement on that platform, then Later is for you.

Key features: You can plan and schedule posts in a visual calendar view, which is ideal for the visually inclined. You can also preview posts just as they will appear. With the Visual Instagram Planner, you can see your entire feed on desktop and mobile, which helps to create a consistent look and feel, as well as planning longer campaigns.

Pricing: Free for one individual user per network on the Individual plan, with a limit of 30 Instagram posts per month. Through the Later for Nonprofits Program, it offers a 50 percent discount on an annual subscription for the Premium plan to qualifying nonprofits.

4. ViralTag

If your nonprofit has active accounts on Instagram and Pinterest and you want to create and share more visuals, check out ViralTag.

Key features: As with many social media scheduling tools, you can manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with a team, and analyze performance. What’s special about ViralTag is its “visual marketing calendar,” through which you can create and schedule multiple Pinterest pins and Instagram posts.

Pricing: Fourteen-day free trial. Individual accounts start at $24 per month. There does not seem to be specific information about nonprofit discounts on the website, but its competitors all offer this perk, so try contacting a rep directly to ask about a discount.

5. SocialOomph

SocialOomph offers affordability and ease of use for the non-techie, a huge plus for many nonprofit social media managers.

Key features: If you use Twitter often, SocialOomph has many features that can maximize productivity and engagement, including the ability to schedule unlimited tweets, track keywords, save and reuse drafts of posts, and check DMs on multiple accounts.

Pricing: All Twitter features can be used on the free plan. To sync more social media accounts, you must sign up for its Professional plan, which is $17.97 every two weeks. As with ViralTag, try contacting a rep directly to ask about a nonprofits discount.

6. PostPlanner

PostPlanner is a great way to schedule and monitor the content you create yourself and to discover, curate and share outside content.

Key features: PostPlanner helps you discover content through its recommendations, and it lets you customize your publishing calendar, incorporating original posts as well as curated content. Other features include Canva integration for sharing infographics and visuals, GIF creation and sharing, and recycling evergreen posts.

Pricing: Starts at $3 per month for three profiles and 30 posts per day. Check directly about nonprofit pricing.

7. Crowdfire

This helps you cull Twitter followers to make sure you’re not following outdated accounts. With over 19 million users, it is one of the most popular social media management platforms.

Key features: Beyond searching other Twitter accounts to see whom they follow, you can unfollow inactive accounts, search for relevant articles, automatically share your blog posts, and customize each post for particular social media networks.

Pricing: The free plan lets you connect one account per social network, with up to 10 schedule posts per account per month. Paid plans start at $4.99 per month. Check directly about nonprofit pricing.

8. Loomly

A recent addition, Loomly was created by frustrated social media managers who couldn’t find a tool they liked.

Key features: Create and manage social media calendars from one dashboard, get real-time analytics on each post with its Live Post Analysis, and submit posts for approval to a team member. You can also schedule posts in Loomly, or you can integrate with Hootsuite or Buffer.

Pricing: Plans start at $15 per month and include 10 social profiles, unlimited calendars, posts and file uploads. You also receive post ideas, live analysis, approval workflow and basic analytics. Loomly offers a 50 percent lifetime discount upon presentation of a copy of an IRS determination letter or any equivalent document. Email contact@loomly.com to apply.

9. Sprout Social

Sprout Social, launched in 2010, is one of the most trusted social media management tools. Team Sprout maintains official partnerships with LinkedIn, Facebook, Twitter, Instagram, Google+ and more.

Key features: With the “Social Inbox” you can manage all the direct messages that your brand receives. You can also schedule and publish posts across networks and across devices and collaborate on content planning. The higher-level plans even offer presentation-ready reports, so you can wow your executive director.

Pricing: Sprout Social is the most expensive option on this list, but it has the most features. All plans include a free 30-day trial, but after that they start at $99 per month. They do offer nonprofit pricing with qualifying 501(c)3 documentation. To learn more about their pricing structure for nonprofits, email sales@sproutsocial.com.

10. SmarterQueue

SmarterQueue is easier to use than other platforms, as well as having more customization and integration, with additional apps and social networks.

Key features: As with 99 percent of the platforms detailed in this article, you can schedule your posts, analyze competitors and find great content to share. You can recycle your evergreen content, and, according to its website, “get all of your social media posts scheduled in 1 hour per month.” What’s not to love about that?

Pricing: The Solo plan is $16.99 per month, and you get all the features listed above, plus four social media profiles and 10 posts per profile per day. Registered charities, nonprofits, schools, universities and students in full-time education get 50 percent off any plan.

Julia Campbell is a strategist for nonprofit digital marketing and online fundraising. A version of this post first appeared on Wild Apricot.

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