Nonprofit Communications

Roula Amire

How communicators are giving back during COVID-19

Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.

Ted Kitterman

How the American Lung Association is addressing COVID-19

The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.

Ted Kitterman

How the YMCA is responding to COVID-19

The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.

Beki Winchel

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.

Beki Winchel

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.

Ted Kitterman

Engaging employees during extraordinary times

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.

Beki Winchel

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.

Roula Amire

How are you giving back during this crisis?

Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.

Ted Kitterman

Top remote working tips, Crisis tactics from PBS and AARP, and WeWork offers bonuses during COVID-19

Here’s a roundup of the week’s crisis communication news for communicators.

Beki Winchel

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.

Frank Strong

How to evaluate if your coronavirus message is necessary

Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.

Ted Kitterman

Why good comms practices are more important than ever

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.

Beki Winchel

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.

Ted Kitterman

How crisis comms fits into the business continuity plan

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.