Though it’s important to be credible and knowledgeable, speakers must also be interesting, exciting and motivating.
From an introduction that will capture your audience’s attention to an ending that will leave them wanting more, it’s important to structure your speech and perfect your delivery.
Here are 10 commandments every PR pro can employ for effective presentations:
1. Know your audience
The first step in preparing a presentation is to identify your target audiences, including those who may hear your remarks second hand.
2. Choose your words
Create a list of keywords and phrases—”good words”—that you want your audience to remember.
3. Beware of numbers
Statistics are an important communication tool, but they can be difficult to comprehend and remember.
It’s helpful to limit your use of numbers, or characterize them. By telling your audience what the numbers mean, they can more clearly understand. Using visual aids will also help to reinforce key numbers.
4. Keep it simple
Identify a handful of key messages (“headlines”) that you want your audience to hear, believe, remember and pass on.