If “dead in the water” describes your content marketing campaign, you are in big trouble.
How do you know when your campaign is headed for the rocks? How do you fix it?
Here are some reasons why content marketing campaigns fail, and how to fix them:
1. You don’t know who you’re talking to.
If your audience is nebulous, then your content marketing campaign will be, too. If you have all the tools but just aren’t getting the results you expect, it might be because you don’t have a clear understanding of who your target customers are.
2. Your strategy is in pieces, or you don’t have a strategy.
You wouldn’t build a house or business without a plan, so why would you try to connect with your audience without one?