10 signs your content marketing campaign is dying

But even if it’s on its deathbed, there are ways to bring it back to health.

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Ragan Insider Content

If “dead in the water” describes your content marketing campaign, you are in big trouble.

How do you know when your campaign is headed for the rocks? How do you fix it?

Here are some reasons why content marketing campaigns fail, and how to fix them:

1. You don’t know who you’re talking to.

If your audience is nebulous, then your content marketing campaign will be, too. If you have all the tools but just aren’t getting the results you expect, it might be because you don’t have a clear understanding of who your target customers are.

The fix: Figure out who you are serving and how your product or service helps alleviate their pain. Check out this buyer persona worksheet or this questionnaire for help.

2. Your strategy is in pieces, or you don’t have a strategy.

You wouldn’t build a house or business without a plan, so why would you try to connect with your audience without one?

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