The dedicated communicators at altruistic organizations understand the value of public relations in soliciting donations, attracting volunteers or reporting to donors, but they might be missing out on affordable, effective opportunities.
Even small not-for-profit organizations can effectively promote their message through social media.
“If you want to reach your donors, go where they are. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes.
Where are people? On social media.
A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage.
TED’s mission is to spread ideas through videotaped short talks by subject-matter experts; it had the most engagements on articles written about its programs.