10 tips for adding video to your content strategy

There’s a lot more to using this ever-expanding format than hitting ‘record’ and posting it online, waiting for it to go viral. Try these approaches to entice and captivate your audience.

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Marketing, at its most basic, involves connecting with people—and video is a huge part of many successful campaigns.

What’s more, by 2019, Cisco predicts that 80 percent of all consumer internet traffic will involve video.

Here are 10 tips to help you get started with your video content strategy:

1. Educate yourself. Before you start thinking strategy, you should understand the video production process. The best way to learn is to watch videos. Look at competitors’ videos to see which content and approach gain your attention. Marketing departments might understand the value of video, but they probably don’t know where to start. Educating yourself will give a clearer idea of the video that you want to produce.

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