Are you having problems driving traffic to your blog? Is no one is retweeting your content or sharing it on Facebook?
The challenge for any blogger is to provide content that will entice and delight readers. You want your readers to look forward to your next article.
One thing to keep in mind is that everyone faces daily challenges and problems. Helping your audience find solutions is an easy way to provide addictive content.
I have found these 10 content types to be very effective.
Reviews of products, books or applications in your industry provide a shortcut that saves people time. Everyone is “time poor.”
The other advantage with this content is the companies and people whose product or book you review will share your content with their networks, accelerating its spread and making it more viral.
This multiple review motivated the eight companies who developed them to tweet and share the review with their networks.
2. Mega lists
A long list of tips, tactics and answers that people can use as a reference works well. Give it a try, but be careful not to go too crazy.
Example: 90 Tips to Make Your Blog Rock
3. How to
How-to content maps out different solutions and answers to every day issues your customers want answers to. It can be a simple and basic article for newbies in the industry, or a more complex article that provides new insights to veterans.
4. Interviews with experts and thought leaders
Interviewing experts in your field will achieve two objectives. It will provide great content that will entice readers, and promote and connect your blog or website to new networks.
You will not have to ask the experts to share the interview because they will want to share it with their followers, whether it’s a video, text or Q & A format.
5. Case studies
Case studies provide the proof that a certain strategy will work if you plan and apply it correctly. Do some research and track down specific examples of other companies’ successes.
6. Negative or contrarian stories
It never ceases to surprise me that a negative headline will drive more traffic than a positive slant on a story or article.
It’s revealing that 20 Things you should Share on Social Media had half the traffic of the article with the negative headline.
7. Facts, figures and statistics
People love facts and figures, and aggregating the latest data about your industry will keep your readers coming back for more. Provide this regularly to position your blog or website as the place to find the latest numbers. Statistics help businesses pick up on trends and opportunities in their sector.
This example is a hybrid content type that mixes the mega list format with facts and figures.
8. News stories
Blogs are the digital world’s online magazines and newspapers. The latest news is always attractive and valuable content. Don’t hesitate to put your own slant on the news to display your grasp of your industry.
The latest research provides signposts for future planning. It validates and lends credibility to strategies. When managers can provide proof of why someone should do something, it helps them take action and obtain approval from their CEO.
You need to present research in well-formatted articles that allow skimming and scanning for time-poor executives. Bullet points, screen shots and subtitles are all important elements to provide easy reading.
Infographics that simplify complex data, facts and figures are extremely popular. You can embed infographics in your blog and website.
Hybrids of these 10 content types are also very effective. Mixed formats can provide creative variations that drive traffic and sharing.
What content types have worked for you on your website or blog?
Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran.