Many communicators prefer to be over a keyboard than in front of the camera.
2021 is the year to get over that fear and start hitting “record.” Headway Capital has an infographic that lists 10 types of videos every business can try. That means you, fearless corporate communicator!
Here are some video variations to add to your content mix:
Don’t be afraid to tout your products and services. They’re the reason your business exists, right?
Regardless of whether your audience is external or internal, it’s crucial to demonstrate the brass tacks-benefits of your world-changing widgets, so tell a compelling story about why your products rock.
Headway Capital’s infographic offers a reminder to use the classic three-pronged approach to arc your story—setting, conflict and resolution—and a “mood board of audio or visual sources” to complement your masterpiece.
The piece also says to show, don’t tell, and to mind the lighting, which can “undermine trust” if it looks cheesy or chintzy. Also, always include a call to action, even if you’re producing a piece specifically for employees. Make sure there’s a substantive takeaway they can use in their jobs.