What types of visual content work best? Let’s take a look:
Infographics are the epitome of visual content, which makes them a great place to begin this list. They make information approachable and easy to understand.
Infographics are “liked” and shared on social media three times more than other any other content type, and when you use them in content marketing, they can increase profits by as much as 12 percent. (Here are 10 more reasons why infographics are important.)
It’s best to use infographics when you have a lot of statistical data to convey, or if you want to make complicated information easier to understand.
2. Eye-catching photos