There’s no shortage of content on the Internet. More than 2 million blog posts are published every day.
If you’re a content publisher or work for an organization that engages in content marketing, all that content poses a challenge: How can you stand out? Is there any hope of being memorable or getting your audience’s attention?
Some content publishers hope the volume approach will get their audience’s attention. They publish lots of content—up to several pieces per day. Another approach is to create a small amount of high-quality content that you promote to the hilt.
Most of us fall somewhere in the middle. We create high-quality content fairly frequently, then promote it as much as possible.
However, I like to cheat.
I don’t mean stealing other people’s content or using black-hat SEO, clickbait or anything like that. I mean keying on how people’s brains work—and people’s brains work with images.
Images grab attention
Our brains process visual information 60,000 times faster than text, but that’s just the beginning of how hard-wired we are to favor images.