We’ve all been there at some point in our communications careers. Imagine a company event where everything seems to be OK, but then your CEO or managing director or boss steps onto the stage and does something only a business leader can do: Appear completely inhuman.
Does the above scenario ring true? In the absence of being able to publicly put our head in our hands, we just die inside a little bit. But why does it happen and what can internal communication professionals do to prevent it?
In a survey we ran a while back, 52 percent of internal communication professionals told us that their business leader (i.e. CEO/managing director) still chooses PowerPoint as their main communication tool at live events. We also found 53 percent feel that the “fear of presenting” is a significant barrier for their boss.