Blogging can be one of the most effective ways to build both your reputation and Web traffic through search engine optimization (SEO). In fact, there are many who think content marketing and blogging are the most important elements of an SEO program.
I listened with interest to the most recent Brand Fast-Trackers podcast with Andrew Dumont of SEOMoz. He talks a lot about the importance of creating content. Also, the recent report on Digital Trends for 2013 from Econsultancy and Adobe notes that “the single most significant trend is the continued emergence of content marketing as a standalone discipline.”