11 motivators for your Web video strategy

In case you need convincing that visual storytelling should be a key part of your marketing and branding campaigns, here are important insights about the format’s present and future.

Ragan Insider Premium Content
Ragan Insider Content

Videos have gone from being part of the plan to being the plan.

Consumer popularity, ad spending, quality—all of it is going up. Video isn’t just here to stay; it’s still growing.

Video is the type-O blood of content production; it goes with everything. The bottom line is: You need an online video strategy. Here’s why:

Videos are in demand.

Client interest in video has grown roughly 89 percent in the last three years, and nearly three in four agencies (72 percent) say online video ads are at least as effective as television.

It doesn’t make sense for you not to make videos right now.

Videos are personal.

With more components than even the most pretentious cup of coffee, online video is a collage of what defines you. Between the script, voiceover, music, visuals and colors, you can personalize each element in a way that’s vibrant and authentic to your message.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.