Focused PR measurement is the best way to demonstrate to top execs how PR activities serve the organization’s overall goals.
Advanced media monitoring and PR measurement tools can gather multiple data points and automatically organize information into charts and graphs to illustrate the effectiveness of PR campaigns. But that’s no longer enough. To persuade company leaders to approve proposals and funding requests, PR executives must deliver compelling presentations that explain what the PR data mean to the organization’s overall success.
It’s easy to stumble when making presentations to top executives. The executives have high expectations and standards for executive presentations by divisions and departments. They have preferred formats and they rigorously enforce time limits.
These tips from executive coaches and PR veterans can help PR presenters win execs’ approval for PR campaigns and budgets.