Finding the perfect tagline can be daunting.
You want something punchy and descriptive that encapsulates who you are, what you’re about and why people should choose you.
If you want a tagline that resonates and sways people, it should be memorable and compelling. Of course, that’s a tall order.
Research has found that prolonged media exposure can increase tagline recall, but the secret to coming up with a tagline people like comes down to these characteristics:
Anyone can come up with a great tagline—regardless of how “boring” your business or industry is. Here are 13 standouts to get your creative juices flowing:
“Where good books are brewing.”
Coffee House Press is an independent book publisher based in Minneapolis. The company’s clever tagline describes who they are and what they do, with a shot of flavorful wordplay.
“The greatest casualty is being forgotten.”
This nonprofit offers a variety of services to injured veterans, including health care and economic support. This powerful, poignant tagline encapsulates the nonprofit’s mission, and it compels people to care.