Blogs and social media are critical communication tools for nonprofits.
In fact, according to research by the University of Massachusetts, a higher percentage of nonprofits have more active blogs than any other category. It makes sense. Blogs are a cost effective way to tell stories and build a consistent emotional connection with constituents.
But how are they doing? What are the best blogs in the world?
I embarked on an ambitious project in partnership with Helen Brown, founder and president of The Helen Brown Group. Helen knows nonprofits, and has devoted her career to teaching some of the biggest organizations in the world how to raise funds more effectively.
We examined more than 250 blogs from some of the largest and most important charities. We looked for the blogs that engaged its audience, offered superb content, and aligned with the organization’s strategies.