15 crucial content marketing resources and tools

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.

15 helpful content resources

When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised that its technology would change the way we live and work.

Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers:

1. Ahrefs

Ahrefs describes itself as “powered by the best and the most complete data in the industry” for tracking and ranking backlinks. The “Content Gap” feature tell users where their competitors are ranking for keywords they’ve missed, and the “Keyword Difficulty Score” tool helps content marketers decide where to focus their efforts first.

Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

2. Almighty.Press

The downside to most keyword tracking tools is that they track uses of the keyword in real time, which means they can tell you what is trending—but not what will be trending.

Enter Almighty.Press, which uses algorithms to identify topics and keywords that are likely to go viral before they actually do. These predictions can give content marketers a jump on the competition and insight into what might be trending soon.

3. Clearbit

In 2016, Clearbit’s suite of tools was quietly providing the “data backbone” of tech companies such as Asana, Slack and Zendesk, according to Sarah Perez at TechCrunch.

Today, Clearbit’s tools work seamlessly with CRMs such as Salesforce, displaying data that can help companies improve signup rates, find prospects, personalize customer contacts and even meet regulatory compliance demands, Perez notes. Clearbit describes itself as a “marketing data engine for all of your customer interactions.”

4. ClickFunnels

ClickFunnels promises “everything you need to market, sell and deliver your products online.” ClickFunnels offers the ability to control nearly every stage of the marketing and sales process from a single dashboard—from online store setup to webpage design and email newsletter management.

5. Cyfe

Cyfe creates an “all in one business dashboard” that enables content marketers to combine widgets from the tools they use most often. For instance, a business that uses MailChimp for newsletters, Shopify for sales and PayPal to process payments can pile all these tools (and dozens of others) into a personalized, handy Cyfe dashboard.

6. GrooveJar (and family)

GrooveJar offers tools that make it easier to understand how and why customers behave the way they do—and to adapt your content marketing tactics accordingly.

“A tool like this is valuable because it streamlines and automates strategies you already know you should be implementing,” FE International founder Thomas Smale said of GrooveJar.

7. Hotjar

Wish you could know exactly how users are scrolling, hovering and clicking on your site, so you can parlay that information into better content, more conversions and more substantive engagement? Hotjar can help.

Hotjar uses heat maps to track how site users click, tap and scroll. Recordings of visitors’ mouse movements provide additional feedback on how real people use the site in real time, while funnel and form analyses provide essential data on how forms are used and where visitors drop out of the process. The result is a real-time view of customer behavior.

8. Keyword Tool

How do you find the long-tail keywords that your audience is searching for? Many content marketers use Google’s autocomplete feature to gather four or five options.

Keyword Tool offers an easier way to use Google Autocomplete. Instead of producing just a few common options, Keyword Tool generates dozens or even hundreds of relevant long-tail keywords. The tool also allows users to specify which domains and languages to include in the results.

The free version generates up to 750 keywords, and Keyword Tool Pro doubles the length of this list and offers additional analysis features.

9. Kred

Several years ago, the big name in gauging social media influence was Klout. Today, it’s Kred. The No. 1 reason for the shift? Transparency.

Klout established itself by being the first site to quantify social media influence and presence, but it did so in a fashion that some, including Forbes’ Scott Levy, found unsatisfying and too easy to manipulate. “Hire someone to spam your Twitter handle (like some gurus I know) and all of a sudden you’re a social rocket scientist,” Levy wrote.

In May 2018, Klout folded. In June 2018, Kred announced the launch of Kred 2.0. The new and improved Kred incorporates additional social media networks, offers verified Kred profiles and even incorporates a Kred-specific cryptocurrency, according to Cameron Bale.

Throughout the process, Kred’s rules for calculating scores have stayed transparent.

10. Magisto

Magisto’s smart video editor uses AI to help marketers edit and release high-quality, attention-grabbing video in minutes.

11. Mix (formerly StumbleUpon)

StumbleUpon has been a standby since 2002, but the website and its related app shuttered in 2018. StumbleUpon has been reincarnated as Mix, which introduces users to content based on their interests and what other users have added to the site or marked as “interesting.” It also incorporates users’ social media presence, says founder Garrett Camp.

Mix makes it easier than ever for marketing teams to snag relevant, interesting content and influencers that might otherwise never cross their radar. It’s a great source for articles to include in a curated content newsletter.

12. Tweriod

When is the best time to tweet?

By analyzing both the user’s tweets and their followers’ tweets, Tweriod can provide a specific timeframe in which the bulk of the user’s followers are listening—making that window the best time to put information in front of their eyes.

13. Uberflip

Much of marketing today is about selling customers an experience rather than just a product or service. Uberflip focuses on selling the experience by helping content marketers “personalize content at scale,” creating “custom experiences” for each customer.

14. Unbounce

One major hurdle for marketing teams is “bounce,” when website visitors bail out instead of entering the sales funnel. Unbounce seeks to reduce bounce rates by offering a suite of tools for creating and testing custom landing pages, website popups and sticky bars.

For content marketers who are new to HTML or who want to focus energy on content creation rather than landing page design, Unbounce’s templates are designed for ease of use—no coding required.

15. Xtensio

Repurposing content is a great way to squeeze more juice from existing pieces. A longform blog post can morph into a great video script, infographic or white paper—if you have the time and energy to oversee its transformation.

Xtensio makes repurposing content easier. Content creators and marketing teams can collaborate on Xtensio folios, which can easily be shared, downloaded and transformed from documents to slideshow. Perhaps best of all, Xtensio is free to use.

Which tools, platforms or resources have you found to be indispensable? Please share your favorite content marketing secret weapons in the comments below.

A version of this post first appeared on the Epic Presence blog.

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