As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it.
But with content marketing now being the No. 1 driver of search rankings, you can’t afford not to be constantly publishing new content.
Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little elbow grease and some creativity, you can re-use what you already have and turn it into something your audience can’t get enough of. Here are 15 suggestions:
1. Create a ‘best of’ blog post:
This is a great way to repurpose old content and boost your search engine rankings.
Create a blog post that lists all your other blog posts or articles on a particular topic. Name it: “The ultimate list.”
2. Turn a blog post into a Slideshare.
Take key points from a popular blog post and convert them into a PowerPoint presentation or PDF. Upload it to Slideshare for free and potentially reach a whole new audience.
3. Quote yourself on social media.
Find a blog post that made a great impression on your audience. Pull out a quote from within the post, and share it with your social media followers.
You can share it in text format or better yet, make it into a graphic. Remember, the brain processes visual content 60,000 times faster than text.
4. Create a resource list.
You already have pages or posts on your site that outline the best tools, books, products and resources in your niche or industry.
Compile them all into a resource list or guide. People love lists. Better yet, they love to share them.
5. Share a blog image on social media.
Grab an image from your blog and share it with your social media audience. This works best for standalone images like infographics or quote tiles.
6. Record a webinar and offer it as an opt-in incentive.
Holding free webinars is a great way to build your email list, but the benefits don’t have to stop once the webinar is done.
Most webinar software will allow you to record the event so you can share it over and over again with your audience. You can even have it transcribed to use as a blog post.
7. Compile old blog posts and turn them into an e-book.
Take your best blog posts on a particular topic and compile them into a comprehensive e-book.
You can sell it or use it as a free giveaway to build your list.
8. Share an old blog post with your email list.
Take an excerpt from a popular blog post and share it in your newsletter.
Better yet, paraphrase the blog post, and add in a couple of new ideas or statistics to make it more timely and relevant. You can even republish old content once you update it.
9. Turn your research into an infographic.
If you have done a survey or any other type of research, pull together the most significant findings and hire someone to create an infographic out of it.
Alternatively, Piktochart is a great, inexpensive resource that allows you to easily create your own infographics.
10. Make the most of your live presentations.
If you regularly speak at industry events or seminars, have it recorded and share it on your website and YouTube.
You could also transcribe the speaking event and divide it into blog posts, or upload your presentation slides to Slideshare.
11. Share social media or forum comments.
If you have an interesting discussion taking place on your forum or on social media, take a screenshot, then include it in a blog post or share it on social media to drive more conversation.
Just be sure to get permission or blur out any identifying info.
12. Turn a blog post into a podcast.
Tweak and record an old blog post and offer it as a podcast. Pretty soon you will even be able to share these podcasts right within Twitter.
13. Share old blog posts on social media.
Look at your analytics to see which blog posts have been your most popular, and re-promote them on social media. The posts will continue to accumulate likes and shares, and your new followers will get a chance to read them.
Your efforts won’t be in vain: According to research by venture capitalist Tomasz Tunguz, each time you share content on Twitter, you get about 75 percent the number of previous retweets.
14. Turn a numbered post into individual posts.
You probably have list posts on your blog. Break them down by writing standalone posts for some of your numbered items.
15. Create an e-course out of blog posts.
Compile a bunch of blog posts on a particular topic, and promote them as a multi-day e-course.
Each day, send one email (blog post) to your new subscribers to help them accomplish a particular goal.
What ways do you repurpose your content?
This article first appeared on Ragan.com in Jan. 2015.