Stop the presses. The rumors are false. Email is not dead.
Email marketing is as fresh as, well, a daisy popping up to greet the springtime sun.
Check out these stats:
See? Fresh as a daisy.
Maybe those data aren’t enough to persuade you to start an email newsletter program. Read on. These 16 reasons might do the trick:
1. They’re versatile.
Think of the email newsletters you receive. Do they all look the same? Probably not. Retail emails might more or less follow a similar format (Think: visual), but the others are as unique as snowflakes. Some are short; some are long. Some are a curated list of links. It’s a highly versatile medium.
2. They’re welcome.
When people sign up for your email newsletter, they’ve put out the welcome mat. They want to hear from you. Don’t track muddy footprints into their inbox, OK?