20 content marketing mistakes to avoid

It’s more than a trend; it’s a terrific way to raise your brand’s profile. It’s fraught with pitfalls, though, so heed these warnings as you navigate the often treacherous online terrain.

Ragan Insider Content

Halloween is right around the corner, but in today’s marketing world there are many things more horrifying than ghosts and goblins.

As you read this, bad content marketing is lurking around every corner, ready to frighten you with its horrible messages, scary grammar, and chilling lack of strategy. There are, however, ways to keep the bad content marketing demons at bay—no garlic or wooden stakes required.

Here are the top 20 content marketing mistakes identified by content leaders, plus the magic ways to make them disappear:

1. Not setting clear goals. “Attempting any type of content marketing without having clear goals in mind is pointless. Your content will not be able to achieve what you want if you don’t even know what you want. Take the time to develop goals that support your overall business strategy.”-Anita Loomba via Social Media Today

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