Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort.
Here are 20 reasons why you, your clients or your colleagues might reject an offer to prepare for the next media interview or press conference:
1. Your parents always said you were perfect—and you don’t want anyone to contradict them.
2. When given the choice between delivering a memorable message or one that’s destined to disappear into the ether, you respond by saying, “Tell me more about the ether.”
3. You enjoy the adrenaline rush of an anchor cutting off your answers because you didn’t quickly get to the point.
4. You’re a thrill-seeker who wants to see how much damage you can cause your organization in a single interview.
5. You’re terrified of heights, which is why you prefer a lengthy “encyclopedia pitch” to a concise elevator pitch.
6. You’re a generous person who offers reporters dozens of potential quotes instead of a carefully curated few.
7. You want to dive straight to the interview rather than getting bogged down by PR “strategy.”