At V3 Integrated Marketing, we work with agencies and brands, and do a lot of blogger and influencer outreach. At a workshop I recently presented, “Writing for the Web: What, Why and How to Kick Butt At It,” I helped bloggers master writing for the Web—and understand how to deliver great results for the brands and agencies they work with.
Content marketing is the No. 1 strategic marketing focus for brands and agencies, so when bloggers understand content marketing basics, they can better position themselves for mutually beneficial relationships. And we’re all over that.
But effective content marketing and writing for the Web takes skill. It’s not as easy as writing a blog post.
The work doesn’t stop when you’ve written the article or post. The distribution channels you’ve developed and relationships you’ve cultivated over the years (read: reach and impact) hugely affect the success of your content. It’s equally important to track your results and report back to your brand or agency partners.
But I’ll cover distribution and reporting another day. Here are the bare bones you must do before you hit that “publish” button: