24 great B2B and B2C brand journalism sites

Want to find impressive game explosions? Curious about what IT skills offer opportunities for Jordanian women? Organizations’ news sites offer journalism-style reporting.

Advocate Heath Care is asking whether breastfed babies are smarter.

Semiconductor chip maker Intel has insights on the top five most impressive game explosions.

Power drink maker Red Bull wants you to know about three generations of a high-flying family and its “skytyping” business.

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Recently, I was asked for stellar examples. After hitting up several experts, I offer the list below.

Why practice brand journalism?

Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy: Stop begging the media, and become the media yourself.

“Newsrooms have been decimated,” Ragan says. “If you want your company’s story told, you’d better write it or shoot it yourself.

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