24 stats about the importance of content marketing

These metrics make a strong case about why this approach continues to gain steam.

Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of its slowing down.

I know everyone loves statistics to prove points, and I’m no different. Before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, digital marketing manager for McLaren Automotive, a British automotive manufacturer, said this:

“Content is the voice of your brand, and it is therefore important to allocate the respect, investment, and focus it requires. Creating great content is difficult, and delivering great content consistently through established processes is complex. However, this is what is required if you want to take your brand from good to great in today’s communication environment.”

Your company/brand needs content to survive and dedication and consistency to be successful. But don’t let Keady and me be the sole voices of reason.

Here are 24 statistics that prove the value and power of content.

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