3 big reasons you should focus on mobile in 2014

As smartphones and other devices become more commonplace, they’re becoming more essential in the conducting of business. Lagging behind? Better climb aboard.

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As we near the end of the year, business leaders are focusing on the future, on their strategies and goals, and on ensuring that next year is better than 2013. When setting budgets and priorities, be sure that a high-quality website with decent mobile access is on your must-have list for a successful 2014.

According to Pew Research Center, 63 percent of adult cell phone owners (as of May) use their phones to access the Internet. Whether your organization is B2B, B2C, or somewhere in between, your current and potential clients are trying to find you with their mobile devices.

Why go mobile?

1. No one carries the print phone book in their pocket. Audiences are trying to quickly find your physical location, phone number, and other contact information. Most of us are constantly on the go, so the ease of tapping on an address and being routed to a location or tapping on a phone number to make a fast call is crucial.

Again, recent research by Pew documents that 74 percent of adult smartphone owners say they use their phone to get directions or other information based on their current location. As someone who is usually short on time, I can attest to the frustration of being unable to find my destination quickly and easily-or at all.

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