There’s something extraordinary about TED.
The nonprofit foundation has touched millions worldwide with inspirational talks, spreading ideas that invite listeners to see the world in a new or different way. Chances are, you’ve been deeply affected by at least one TED talk.
I was recently honored to serve on the Speaker Selection Committee and be a speaker coach for a TEDx event in Raleigh, North Carolina. This experience gave rise to some lessons and tips:
1. Have an idea worth spreading.
Before you step up to speak, develop a compelling core message—the one simple phrase or sentence that captures the essence of your presentation. My TEDx experience renewed my admiration for the brilliance and elegance of a simply stated core message.
The most important thing you can do as a speaker is to develop your point of view, your idea worth spreading.
Here are some stand-out examples from TEDxRaleigh that are clear, simple, action-oriented and easy to share:
- NO stands for “New Opportunity.”
- Choose hope and dream again.
- Create an experience.
Dr. Kevin Snyder, TEDxRaleigh curator, says, “Whether it’s designing a talk for a TEDx event, a workshop or a keynote presentation, it is essential to have a core message that inspires others to do something.”
Pro tip: Preparing to speak at an industry event, product launch or even a quarterly financial update? You’ll maximize your impact and stand out from the crowd if you have invested the time to develop a clear and memorable idea worth spreading. To learn more, read “One Thing You Must Do to Be Successful When You Speak.”
2. Make your story our story.
Alan Hoffler, public-speaking coach and author of “Presentation Sin,” shares this advice, “The secret to speaking success is to turn ‘your’ story into ‘our’ story.”
That translates to helping the audience to identify with what you’re saying so your message will be a catalyst for action. Easier said than done? Here are a few strategies to help listeners connect with your message:
- Deliver with openness and vulnerability to build trust.
- Include everyday examples that people can relate to.
- Ask listeners a rhetorical question that encourages them to reflect on their lives.
Michael Penny, an Afghanistan war veteran, spoke at TEDxRaleigh about the improvised explosive devices (IEDs) that wreaked havoc and destruction. He made a lasting connection with the audience when he asked, “What’s the IED in your life?” That simple question encouraged listeners to think about how Michael’s story and his message could influence their own lives.
Pro tip: Knowing your audience makes it easier to choose relevant examples that help your listeners connect your message to their situation. To learn more about how to develop your story, read: “Science Backs the Importance of Storytelling.”
3. Connect, don’t perform.
An authentic, memorable presentation takes time to develop and prepare. It requires a significant commitment to writing, rewriting and rehearsing. As you rehearse, consider where to stand, how to move and what to wear. However, when it comes time to take the stage, keep it real: Talk to the audience as if you are talking to a good friend over a beer, and let the real you come through.
Like the TEDx Raleigh speakers, being authentic builds rapport, establishes trust and creates a lasting impression.
Pro tip: A successful presentation is not about getting everything perfect. It’s about being prepared, wanting to connect and sharing openly with others. To learn more about authentic presentation styles, read: “Presentation Preparation: The Red Zone.”
Whenever you step up to speak, you can make a difference. Whether it is introducing a new engagement team at a client kickoff meeting, delivering a keynote address at an industry event or speaking at an analyst meeting, what you say and how you say it will influence the outcome.
The next time you are asked to speak, use these tips to make sure your ideas are worth spreading and carry the power to create change.
Stephanie Scotti is a strategic communication adviser specializing in high-stakes presentations. She has 25-plus years of coaching experience and eight years of teaching presentation skills for Duke University. Learn more at ProfessionallySpeaking.net and ProfessionallySpeakingBlog.com. A version of this article originally appeared on SmartBlog on Leadership.