Smile, breathe, tell a story, keep your hands out of your pockets, imagine your audience naked.
These classic public speaking tips are all sound advice (except the last one), but this list is incomplete. Effective presentations require more, yet less.
The secret to giving a memorable speech lies in connecting with your audience and adding value to their lives. Your audience should understand with absolute clarity why it was so important—for them—to hear you speak.
To achieve your moment of clarity and connection, focus on three things:
Your personal “what” must derive from the impact you will have on your listeners’ lives.
If you don’t intend to make a tangible difference in your audience’s professional or personal lives, you are wasting their time.