3 marketing changes to expect in 2017

That personal website might be segmenting you from potential consumers, rather than amplifying your brand. Are connections and larger content sites a better option?

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Here are three drastic marketing changes I have implemented to survive and thrive in the online world:

1. Goodbye, website.

I have long believed that your personal website was crucial to your online presence.

Every social media network and blog were means to drive traffic to your self-hosted site, where the real conversion of clients happened. The idea was logical: You have control over your self-hosted website, and the content belongs 100 percent to you. On social media networks, you give away power and are susceptible to their rule changes.

Of late, Facebook, Twitter, Instagram, Snapchat and the like have morphed into content-producing behemoths with massive audiences.

I just set up an Instagram account, and even though I’m an artist, I know it’s bad. Still, within the first month, I’ve already attracted a couple of clients. Every user sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website.

Another good example is Medium.

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