3 myths about creating content for mobile users

As smartphones become almost ubiquitous, marketers must be judicious in how they package text and visuals for consumers. That means, in part, shedding a few obsolete notions.

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Today, 80 percent of internet users own a smartphone, and consumers are “multi-screening” (browsing on both mobile and desktop devices).

That’s why you must create consistent experiences across an array of devices.

“The latest data shows that we are now well past the tipping point,” says Smart Insights, as “mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 percent).”

This is about more than simply making your site responsive to mobile devices. It means thinking about how the vertical screen changes the way we write and structure content.

Below we debunk three myths that can trip up content marketers writing for mobile:

Myth 1: You must write for the Golden Triangle.

“It’s time to toss the old paradigms,” says Neil Patel, and “forget everything you thought you knew about reading content online.”

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