The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog.
Some question this move; I don’t. Anybody can do anything they want on their blog if it makes good business sense. Here is my question: Why does it make good business sense? They really didn’t say.
The talented Sonia Simone provided three reasons for the move in her post, but avoided that one key question. Her explanation:
1. The blog-related conversations are also taking place on other forums like LinkedIn and Google+. Why is it necessary to have a conversation on a blog, too?
2. If you have a comment, putting it on their site isn’t the “right place.” It should be on your site (and they are encouraging you to link back to the original article, of course).
3. 96 percent of the comments they receive are spam.
If you are an experienced blogger, these explanations probably strike you as strange, maybe even forced. They certainly don’t tell the whole story.