I often write about the need to tell stories to grab people’s attention and ensure they remember you.
I often talk about the five fundamental stories:
1. The quest (which Hollywood knows so well).
2. Stranger in a strange land.
4. Rags to riches.
5. The love story.
You can look here for explanations of these stories.
People who attempt to tell one of these stories in a business setting or presentation often make basic storytelling mistakes.
Here are a few of the common pitfalls to avoid:
1. Writing too much of what you know.
Writers are always enjoined to write what they know. This advice is sound, unless you’re writing the next post-apocalypse blockbuster. Obviously you haven’t experienced alien overlords with six heads who practice mind control. Even then you can write about the struggle for survival, issues with authority, high-school cliques disguised as alien overlords and so on.