Measurement 3 surprising facts about social media measurement If this doesn’t make you ‘completely rethink’ how you use social media data, the researcher has promised to buy you a drink. By Tom WebsterJune 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.