Hurricane season is here.
The forecast might be “below average” this year, but experts are still predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). Considering the devastation was saw last year, that’s more than enough reason to be on high alert.
Having a detailed, thorough crisis communications plan is a crucial component of hurricane preparedness. Here’s how to ensure you’re ready to go:
1. Prepare emergency plans and content outlining them. If you’re in the travel or hotel business, destinations and properties should be equipped with crucial information that can be easily communicated to tourists leading up to, and immediately following, a storm.
2. Create an external communication plan for sharing updates and information. If a storm causes power and telecommunications outages, it is essential to have a plan in place for how to communicate with authorities, industry partners, customers, travelers and journalists. It’s important to provide timely updates to let the public know what’s happening on the ground.