The sheer volume of content being created today is mind-boggling:
Some 2 million blog posts are published every day.
About 300 hours of video are uploaded to YouTube every minute.
With this amount of material, how can you make sure that yours stands out?
It starts with having compelling stories to tell. As PR pros know, finding story ideas within your organization isn’t easy. Most corporate communications departments and public relations agencies today aren’t set up to handle the complex discovery process that’s needed in our content-centric world.
Here are a three ways to find amazing content from within your company:
1. Organize your staff like a newsroom.