3 ways to keep generating great content

It’s difficult to consistently churn out blog posts or come up with new ideas for podcasts. Try these approaches to generate new material or repurpose fan favorites.

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The content marketing gold rush is still on, but many companies are finding it hard to ensure a steady flow of content.

That’s why the web is littered with abandoned blogs, empty Facebook pages and fallow Snapchat accounts.

Follow these planning tips to produce great content consistently:

1. Think “Thanksgiving turkey.” Ryan Petersen, senior manager of content marketing at CDW, equates content production to roasting a Thanksgiving turkey. It’s a concept his team uses to make the process more manageable.

“The holiday bird is the star of the show on Thanksgiving,” he explains. “It’s your big piece of content like a webinar or white paper that you can repurpose later. That way, it has a lifecycle beyond Thanksgiving—you can use pieces as leftovers to create different dishes.”

A webinar, for example, could be carved up into a series of podcasts or Slideshare presentations. A white paper could be diced into smaller blog posts.

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