The content marketing gold rush is still on, but many companies are finding it hard to ensure a steady flow of content.
That’s why the web is littered with abandoned blogs, empty Facebook pages and fallow Snapchat accounts.
Follow these planning tips to produce great content consistently:
1. Think “Thanksgiving turkey.” Ryan Petersen, senior manager of content marketing at CDW, equates content production to roasting a Thanksgiving turkey. It’s a concept his team uses to make the process more manageable.
“The holiday bird is the star of the show on Thanksgiving,” he explains. “It’s your big piece of content like a webinar or white paper that you can repurpose later. That way, it has a lifecycle beyond Thanksgiving—you can use pieces as leftovers to create different dishes.”
A webinar, for example, could be carved up into a series of podcasts or Slideshare presentations. A white paper could be diced into smaller blog posts.