3 ways to make your content more shareable online

One reason for producing and sustaining a business blog is to drive traffic to your organization’s website. Here are three ways to make sure those backlinks get the reach you desire.

At least in part, you write blog posts so links to your site will spread across the internet.

If people share your posts on social media, that means more traffic to your site, more conversions and more profit. So, how do you get people to share your content?

You probably have social media sharing buttons somewhere on your site. You might even include a call to action at the end of your post to get people to share it.

Here are few more ideas for encourage sharing through social media:

1. Use Click to Tweet links

Click to Tweet is a service that allows you to create custom tweets.

Users simply click the link, and it opens a Twitter window where they can easily tweet the message you’ve prepared for them. (They can opt to edit and personalize the message before tweeting.)

Let’s say you’ve shared a striking statistic or a quotable insight.

Put that in your custom message with your username and a link to your blog post, generate a link, and insert it into your post with anchor text such as, “Tweet That Stat!”

Click to Tweet lets you try the service for free; you can upgrade to track the activity of unlimited links.

I use the WordPress plug-in Social Warfare. It has tons of amazing features, including a built-in Click to Tweet function. What makes it better is that you can choose from a variety of styles to make the tweet stand out, prompting more people to share it.

Plus, you can easily set up the custom links right from your WordPress dashboard.

Here’s what it looks like in a real blog post:

The tweet will include the message, the link to the blog post and your username.

This is a great way to promote sharing, because it doesn’t take much effort on the reader’s part, and it gets them to pass along thought-provoking messages while you have their attention.

Tip: When creating custom tweets, include a link to a photo on Twitter, and that picture will show up in the tweet. Here’s how to create custom tweets with images.

2. Enable pin-it buttons on images.

Pinterest is a great social network for attracting new readers, especially if you’re writing about visual topics such as beauty, crafts, cooking or interior design. (Other industries can drive traffic through Pinterest, too, so don’t write it off just because you’re not a food or beauty blogger.)

To make it easy for readers to share your featured image or other visuals in your post, add a Pinterest button to your site that appears when you hover over the image.

If you’re on WordPress, it’s easy. Simply install any Pinterest Pin It button plug-in, configure your settings, and you’re good to go.

Make sure you use high-quality images that will entice people to share on all social networks.

Not only will this increase direct shares of your blog posts, but your posts will perform better on those social platforms. If you’re on a budget, it’s easy to find free images on sites like Pexels or Pixabay and customize them with software like Canva.

3. Optimize your title and meta description.

When someone shares your blog post on Facebook, LinkedIn, Google+ or other social media platforms, the site automatically pulls the title and meta description for the post.

That means you should optimize this information for social media.

Make sure your blog post headline is catchy and short; aim for fewer than 70 characters. (If it’s too long, users won’t see the full title.)

The same is true of your meta description. However, it can be longer than the title, so it gives you room to capture people’s attention. Meta descriptions can run up to 155 characters.

A plug-in such as Yoast SEO makes it easy to add meta descriptions. Keep in mind that your title and meta description will show up in search engine results as well.

If you want something different between search engines and social media, there is a way around that.

Social Warfare (mentioned earlier) is a plug-in that enables you to add a custom social media title and description separate from your other metadata so you can optimize your posts for sharing.

Here’s what it looks like in WordPress:

By drawing attention to social media sharing through Click to Tweet links, by making it easy to share on Pinterest and by optimizing your metadata for maximum social media impact, you should see more online shares from your blog and traffic to your blog.

Which sharing tool will you use first?

Alicia Rades is a writer and blogger by day and a fiction author by night. A version of this article originally appeared on The Write Life.


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