Many PR pros are excellent content creators, but they sometimes lack the sophistication and sharpness it takes to write an outstanding résumé.
Although editing knowhow, technology competence and professionalism often come from years of experience, even the most seasoned practitioners are susceptible to making résumé flubs.
Though nearly every hiring manager has his or her own unique list of fatal résumé mistakes, to prevent yours from being discarded, consider these insights from recruiters at HubSpot.
Buzzwords are always bad
Plenty of PR and marketing executives have learned to dial back their excessive buzzword use.
Though terms such as “supercharge,” “next level” and “game-changer” are becoming less prevalent in marketing and promotional copy, some writers forget to leave them off their résumés.
From HubSpot’s Lindsay Kolowich:
So you’re a hardworking team player with exceptional problem-solving skills? That’s cool, but … what does that actually mean? Anyone could write this on their resume. It’s meaningless. You must give solid examples that are sincere, BS-free, and backed by evidence. Sweep your resume for annoying jargon and business babble, and replace these phrases with clearly articulated ones that make it clear to the recruiter what you did and how you did it.
Keep it classy
A PR pro’s maturity often makes him or her a better résumé editor.
Kolowich says to ditch the dated aol.com email address and goofy font choice in favor of something more sophisticated:
There’s a lot you can tell about a person from their email address, and you don’t want [the address email@example.com] to be how recruiters find out you like soccer. Outdated names can be a red flag, especially for tech-savvy companies. If you’re still using a Hotmail, Comcast, Yahoo!, or AOL email address, it’s time to upgrade.
If you think choosing a unique, hard-to-read font will make your résumé stand out from the pack? Think again.
“Recruiters are going to notice the font and formatting of your resume before they even start reading it — which is why it’s important to choose a font that’s easily readable and professional,” Kolowich says.
If your résumé writing prowess is exemplary of content management skill, consider a content manager position with Chicago-based Leo Burnett.
The website content manager will be responsible for uploading approved content to the content management system and publishing it to the desired brand website or product page. Two or more years of managing digital content for large-scale projects is preferred.
Not the job for you? See what else we have in this week’s professional pickings:
Content marketing writer/editor— DuVine Cycling and Adventure Co. (Massachusetts)
Marketing communications coordinator— Catholic Order of Foresters (Illinois)
Brand strategist— Bustle (New York)
Public relations and social media specialist— Natl. Joint Power Alliance (Minnesota)
Senior content marketing manager— Vibes (Illinois)
Public relations account supervisor— Riester (Arizona)
Social media editor— Charlotte Russe (California)
Web communications assistant— Doranco Inc. (France)
Junior account associate— Blonde 2.0 (Massachusetts)
Executive director online content— Mainz (New York)
Media relations assistant— Planned Parenthood Federation of America (Washington, D.C)
Social media community manager— Movember Foundation (Canada)
Product information associate— TE Connectivity (Pennsylvania)
Public relations account coordinator— Bolt Public Relations (North Carolina)
Social media manager— EnLume (India)
Public relations account executive— Diamond Public Relations (Florida)
Storyteller— Tuthill Corp. (Illinois)
Social media marketing manager— Barclays (Delaware)
Public relations manager— Toptal (New York)
Media relations specialist— The Nature Conservancy (Virginia)
Editorial researcher— Altice USA (New York)
Social media marketing manager— Tata Harper Skincare (Vermont)
Communications lead— LeanIn.org (California)
Public relations and account executive— Broadhead (Minnesota)
Public relations intern— Ogilvy (New York)
Media and communications internship— Think Glink Media (Illinois)
Social media editor— Johnson & Johnson (New Jersey)
Public relations manager— TV One (Maryland)
Editor— Rogers Communications (Canada)
Public relations manager— Golin (Illinois)
If you have a position you would like to see highlighted in PR Daily’s weekly jobs listing, please email me at firstname.lastname@example.org.