4 free or cheap PR tools nonprofit pros should get to know

Your small budget doesn’t have to get in the way of your big plans.

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Building your brand’s reputation is no easy task. Do you focus on social media? Establish your identity with a stunt or special event? Send out a barrage of PR pitches? None of these are bad ideas, and all make for a robust strategy. But what if you’re limited by the very nature of your organization?

Not every organization has limitless amounts of talent and money at its disposal. Nonprofits face challenges daily, from small budgets, inadequate resources and bureaucratic obstacles. Gaining exposure is a huge job.

With the help of these tools, nonprofit PR professionals can give their charities, foundations, universities and hospitals just the boost they need:

Media lists

Working with journalists is key to raising your public profile. Getting your story out there is hard work, though. Building beneficial relationships is essential for organizations with small budgets and staff. Gaining access to media lists is the first step to raising awareness about a cause, donation drive or fundraising event, branding you as an industry expert and helping you start to build a following. These tools will help you gain access to reporters, bloggers and influencers who could feature your nonprofit in their work:

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