Finding your way to content marketing success is not an easy journey.
After a three-year quest, sheer willpower and a lot of A/B testing, my company recently hit the 100K subscriber mark. Content marketing is now our highest-performing and most cost-effective channel: For every $1 we put in, we get $14 out.
How did we make it happen? Here are four lessons and a few secrets to help you on your own path to content marketing success:
1. Consistency and cadence supersede volume.
Despite our initial thoughts, the volume of content you publish doesn’t necessarily translate to content marketing success. Rather, it’s all about consistency and delivering a regular cadence of content.
2. Remove the guesswork: Create content you know will perform.