4 keys to successful content marketing

Identifying and promoting your best-performing offerings will attract, engage and retain your target audience and help them reach new demographics through online sharing. Here’s how.

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Finding your way to content marketing success is not an easy journey.

After a three-year quest, sheer willpower and a lot of A/B testing, my company recently hit the 100K subscriber mark. Content marketing is now our highest-performing and most cost-effective channel: For every $1 we put in, we get $14 out.

How did we make it happen? Here are four lessons and a few secrets to help you on your own path to content marketing success:

1. Consistency and cadence supersede volume.

We analyzed data from over 10,000 articles across 100 customers and found that publishing consistently is the No. 1 factor determining content marketing success.

Despite our initial thoughts, the volume of content you publish doesn’t necessarily translate to content marketing success. Rather, it’s all about consistency and delivering a regular cadence of content.

2. Remove the guesswork: Create content you know will perform.

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