4 reasons why you should pair online content with images

Journalists, Google and SEO all favor images, so why aren’t you using more of them?

Good images in your blog posts, articles and press releases can affect how they are viewed and picked up, who re-publishes them, search ranking, and how your blog is rated. Here’s more proof:

Although search engines can’t read visual material, having an image with a blog post, article or news release signals that you are enhancing the content. If you add metadata—tags that Google can read—and optimize the tags for search, it goes a long way to improving your SEO.

Google News

Eye tracking studies have shown that news items in Google News search with an image get seen first. (Search Engine Strategies, New York City, 2011)


Recent research revealed that 87 percent of journalists say that a good image with a news release increases your chance of pick up. (PwR New Media)


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