Speechwriting 4 speaking essentials to inform an audience Clarity is key to getting information through—but making it stick? Try storytelling with vivid images. By Ian GriffinDec. 9, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.