This story is taken from Ragan’s distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
Should your chief executive address the U.S. Chamber of Commerce, or would another venue be better?
Is it time to knock out an op-ed, or would the big cheese be better off planning a speech for that town hall?
And what—of all the many things going on in your organization—would be best to talk about?
If you are looking to improve your application of limited resources, check out the Ragan Training session “Building an Effective Executive Communications Strategy” by Rob Friedman.
Friedman is a retired senior director of executive communications at Eli Lilly and Co., where he wrote for three CEOs and other senior executives. He offers tips for sorting out a strategy that will serve you no matter what medium or topic you decide on.
“Strategy is about tradeoff,” Friedman says. “You can’t do everything. You really have to be disciplined and figure out what’s the key thing that you’re doing.”