That sudden fascination with meetings and minutia likely means one thing: She’s camera-shy.
“How can I encourage camera-shy experts to break out of their shells?” asked one registrant at my June 19 workshop for communicators. Here are three tactics to prep your experts for media interviews, speeches or public presentations:
1. Explain that discomfort is normal. Cameras are the great equalizer. Nobody likes them. More precisely, no one, from the best broadcasters to newbies, likes how they look or sound on camera. Make sure your expert knows discomfort is normal, and something she has in common with people she admires.
2. Explain why you’re using a camera in practice. I don’t use cameras in practice to help my trainees create picture-perfect, broadcast-quality productions. I use them for two reasons trainees can appreciate more readily: