Shopping online is the new black.
Statistica reported that e-commerce sales totaled roughly $2.3 billion last year and is on course to reach more than $3.5 billion in 2019, and more than $4.8 billion in 2021.
E-commerce and digital marketing efforts also influence up to 56 percent of in-store sales—and e-commerce dollars alone make up roughly 10 percent of retail sales in the United States.
If you’re charged with boosting the brand of an online retailer—or are launching a shop of your own—consider these ways you can better reach consumers and boost your bottom line:
1. Make sure you have a stellar online presence.
For brand managers of all stripes—but especially for retail and e-commerce marketers—it’s crucial to have a stellar online presence and search engine optimization (SEO) strategy.