4 ways stories make your speech connect

Writing a speech? Good stories are more than your speaker’s favorite penguin-walks-into-a-bar joke. Integrate them into the speech.

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Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.

In the early 1900s, the Endicott-Johnson shoe company—located in speechwriter Eric Schnure’s hometown in upstate New York—was one of the nation’s largest employers.

Immigrants, he says, often arrived in Ellis Island knowing only enough English to ask, “Which way E.J.?”

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