You want to get your organization’s name out there.
You want to be quoted in top-tier news outlets. You want to advance your career. You want to be a keynote speaker. You want to be able to launch a new product with a mere tweet because everyone is glued to your feed.
None of these things will happen overnight or by chance. However, you can achieve all these things by becoming a respected, influential leader in your field.
Here are four ways to increase credibility, boost authority and wield more industry influence:
1. Create substantive, useful content.
Choose a medium and own it, whether it’s YouTube, a podcast, a blog, an email newsletter, Instagram stories or another platform your audience prefers.
See what other industry leaders are publishing and try to provide what’s missing from the conversation. Publish consistently, methodically build an audience and tap into others’ audiences as well by contributing articles to influential outlets. It doesn’t have to be Forbes or Entrepreneur; niche publications and local papers can elevate your profile as well.
Contributed content showcases your expertise to new readers and potential customers. Promoting your content on social media can further amplify your messaging.