4 ways to build fandom for your organization, and why it matters

Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.

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How are you ensuring that your marketing builds brand awareness and positive ROI?

Is it with analytics? Automation? The latest marketing software? If so, you must think deeper.

For the past decade, people have been bombarded with superficial communication, funneled into automated email sequences, and tracked by data collectors. More tech is not going to make your marketing more effective.

Instead of becoming statistics, people want something else. They want true human connection. They want purpose more than products and services. And they want to build meaningful relationships with the brands they buy from.

In other words, they want fandom.

Fandom is all about building authentic relationships with your customers. Fandom is about finding your customers’ purpose for buying what they buy. And Fandom is about putting the needs and wants of your customers above all else.

Businesses that can do all the above embody what I like to call a “fanocracy.”

Here are four ways fandom will improve your marketing and your business, from your branding and employees to your customers and the community:

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