You’ve just created the Mona Lisa of content. It’s beautiful, it’s one of a kind, it has metaphors. You’ve proofread it 14 times.
Now, where is everybody?
Unfortunately, great content is worthless if nobody ever sees it. And posting your Mona Lisa to some random blog won’t bring hoards of readers to your website who are dying to peruse your products and services.
Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies. They need to be savvy enough to target the right audiences who crave their material.
Ninety percent of marketers say they use content marketing in their strategies, but only 26 percent actually invest in their distribution plans. You need to beat this sorry crowd.