While a big fan of their smart and creative videos, I didn’t know the idea for those videos came about because an executive noticed sawdust on the floor.
As it turns out, employees were putting broom handles in the blenders to see if they would blend. They did.
And so the campaign was born.
One of my favorite videos is from when the first generation iPad came to market and the people at BlendTec blended one. They put a nearly $1,000 piece of technology in a blender and blended it! This, of course, was part of their “don’t try this at home” series. I don’t think you really want to blend an iPad.
The point is this: BlendTec makes blenders. It has a lot of competition, and the blenders are not cheap. BlendTec needed a story to help build the brand and make people aware of its product’s incredible strength, as well as set itself apart from competitors that seemingly do the same thing.
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